STRATEGY

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Clarify Your Vision
Set Clear Priorities
Strengthen Your Positioning
Gain Agility

Being supported in your business strategy means taking a step back to move forward with clarity, and building durable, consistent, and profitable growth.
With 33 years of experience, we help turn your strategy into a true performance driver, guiding you through every stage of your development: from diagnosis and positioning to offer design, marketing, sales activities, and complementary business needs.

Strategic analysis and diagnosis

Sales & Marketing audit.
Growth strategy assessment.
Human and technical resources assessment.
Recruitment or training needs analysis.
Market strategy.
Competitive positioning.
Development roadmap.
Financial & operational strategy.

Value proposition marketing

Define your offer.
Conduct SWOT analysis.
Refine your value proposition.
Align differentiators with market expectations.
Build your marketing & communication plan.
Audit and optimize marketing materials.
Set up sales meeting.
Represent your brand at events.

Organizational change management

Organizational changes for an efficient strategy implementation.
Sales training to embrace new sales methods and behaviors.
Deployment of KPIs to monitor and optimize your strategic performance.
Implementation of reporting tools.

Training

B2B sales attitude and techniques.
Building and maintaining client relationships for complex sales.
Fostering collective intelligence and team cohesion within client relationship management.
CRM setup and management.

Strategic & Operational Action Plan

Audit and diagnosis of the growth strategy.
Sales strategy development and optimization.
Designing and executing the sales action plan.
Development of strategic business partnerships.
Driving performance measurement and ensuring effective execution of the action plan.
Building client portfolios.
End-to-end outsourced business development, from building a contact base to closing sales.

Commercial leadership

Designing and executing the commercial strategy in close collaboration with management.
Defintion of your Key Performance Indicators (KPIs).
Coaching and inspiring the sales team.
Rigorous monitoring of sales activity through team or individual meetings to set or adjust objectives.
Generating regular performance reports for management review.

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Cézame Connexions has profoundly shaped our company culture. They introduced us to a unique prospecting method that taught us how to build authentic, respectful, and human connections.

With them, client relationships are never just a commercial postur, they are a genuine commitment. They helped us embody our values in every interaction: how we reach out, listen, and propose solutions.

Their guidance laid the foundation for a healthy and sustainable commercial dynamic, where the goal isn’t to sell at any cost, but to connect meaningfully. Even today, their impact is present in the way we collaborate, communicate, and grow.

Thank you.

Marie Gabrielle Jouan, CEO
BGene

STRATEGY

Clarify Your Vision Set Clear Priorities Strengthen Your Positioning Gain Agility

Strategic analysis and diagnosis

Value proposition marketing

Organizational change management

Organizational changes for an efficient strategy implementation.

Sales training to embrace new sales methods and behaviors.

Deployment of KPIs to monitor and optimize your strategic performance.

Implementation of reporting tools.

Training

B2B sales attitude and techniques.

Building and maintaining client relationships for complex sales.

Fostering collective intelligence and team cohesion within client relationship management.

CRM setup and management.

Strategic & Operational Action Plan

Audit and diagnosis of the growth strategy.

Sales strategy development and optimization.

Designing and executing the sales action plan.

Development of strategic business partnerships.

Driving performance measurement and ensuring effective execution of the action plan.

Building client portfolios.

End-to-end outsourced business development, from building a contact base to closing sales.

Commercial leadership

Designing and executing the commercial strategy in close collaboration with management.

Defintion of your Key Performance Indicators (KPIs).

Coaching and inspiring the sales team.

Rigorous monitoring of sales activity through team or individual meetings to set or adjust objectives.

Generating regular performance reports for management review.

Let’s explore your challenges

Clarify Your Vision
Set Clear Priorities
Strengthen Your Positioning
Gain Agility